Smartphone owners’ demand for new apps has waned
with almost a third of smartphone users not downloading any apps for their
devices in a typical month.
This should not be surprising as the typical
non-tech industry smartphone user would only bother downloading apps that are
relevant to interests and making day-to-day routines more convenient.
A unit of Deloitte, the Big 4 accounting firm, in
a forthcoming report, says that according to their research
only around 10% of smartphone users buy apps or other
content regularly while 31% of global smartphone users do not
download any apps in a typical month, a rise from around 20% a year ago.
The average number of apps downloaded has fallen from 2.3 to 1.8 in the same
"The UK is a bellwether for the mobile industry
and it is a mature market that is home to many top developers," Deloitte head of
tech, media and telecoms Paul Lee told Sky News.
"Early adopters have bought their apps and most
new smartphone users are older and not included to rush out and buy lots of
"People like to say they enjoy change but they
don't, they prefer the path of least resistance," Lee said.
"It's a Darwinian process. Ironically, existing
apps are getting better with tweaks and so people feel less inclined to look for
King Digital Entertainment plc, an Irish letter-box holding company
- - operating from the office of a Dublin law firm - - for the maker of the
Candy Crush Saga mobile game and other games, posted a drop in revenues and on
Monday, its share price in New York closed at $13.52, down from last March's IPO
price of $22.50.
Half revenues of $594m in the second quarter came
from Candy Crush and 10.3m of the 485m playing its games in recent months lay