The wearable technology Google Glass has not hit the market yet, but developers
– including a handful in Switzerland – are rushing to build apps for the new
device to take advantage of what they hope is the “next big thing”.
Benoît Golay takes the lid off the square white box and passes me the futuristic
metal-framed eyewear with a stamp-sized electronic screen on the side.
“I agree, they look a bit Robocop,” smiles Golay, a business development manager
at Icare Institute, a non-profit cantonal research centre in Sierre.
I carefully slip them on and tap the plastic frame. A tiny screen appears with
the words “OK Glass” floating a few centimetres to the right in front of my
face. Another tap on the frame, or a repeat of the words “OK Glass”, and you
get a menu with – for the moment – a limited list of options, such as "take a
picture" or "get directions".
To get it going you have to hook up to a smartphone via a wireless or Bluetooth
The device, like my own glasses, is light, and the screen doesn’t seem to affect
my field of vision. Despite all the concerns, it doesn’t feel that odd to wear,
but then again there’s no one around to see me.
This early version of Google Glass is mostly in the hands of American testers,
developers and hardcore tech-fans.
Icare managed to get an industry example last November thanks to contacts in the
US, and after paying the $1,500 (CHF1,300) price tag. Their development team has
since been busily exploring the potential of their new toy.
Last month Icare showed off the one of their two Glass prototypes at the Mobile
World Congress in Barcelona: an application that allows the user to scan
barcodes on product packaging to receive reliable information such as
nutritional content or whether the product is suitable for people with
The app was developed in collaboration with GS1, the supply chain standards
organisation that manages the system of product barcodes used by over one
million companies on billions of products across the world, and Open Mobile
Alliance, the wireless industry’s focal point.
A whole new Glass app ecosystem is fast emerging. Over 100 apps are reportedly
now available, despite Glass only being accessible to a limited number of early
users (40,000-60,000 pairs in circulation), mostly in the US. It is expected to
go on sale to the American public at the end of 2014.
There are apps to shop “smarter”, indicate your speed while cycling, keep up to
date with the news or simply play games. Apps to check your bank balance,
translate foreign signs or alert you when you nod off while driving.
As an app developer, Golay said Icare still faced lots of unknowns: “We don’t
know when Glass will come out exactly in Europe. We don’t know whether we’ll be
free to publish apps or how many, whether there’ll be a Glass store dedicated to
apps or if Google is managing it.”
He doesn’t believe the device will replace the mobile phone, but he is convinced
of its potential, and says it could well become the ideal future technology for
identifying objects and providing the appropriate information at the right time.
The computer eyewear, which incorporates voice-command features as well as GPS,
gyroscope, compass and wireless capabilities, has been relatively easy to work
on, said Golay.
The device is light and robust, but there are still several major constraints,
such as the battery autonomy, which Google claims to stretch to 3-4 hours, but
more like 1.5 hours. If used intensively they also tend to heat up.
“There are also problems with the camera as there is no autofocus; it has
difficulty managing objects at distance,” said the Icare manager. In order to
read a product barcode you currently have to stand a maximum of 25cm away.
The camera and focusing is also an issue with Icare’s second prototype, an
application that can identify car number plates, but which Golay stresses is not
being developed for the police.
“This is not something we plan to commercialise. It’s more of a technical
challenge,” he noted.
Google says the $1,500, price tag will be lower when the consumer version of
Glass goes on sale to the general public towards the end of 2014. It is expected
to go on sale in Europe in 2015.
The device needs to hook up to a mobile phone to take advantage of its internet
connection when there is no wireless link. The stamp-sized electronic screen
mounted on the left side of a pair of eyeglass frames gives information to the
user who can also hear sounds via the sidearm.
At present Glass can take pictures, record video, access email, receive Google
Now information, provide turn-by-turn driving directions, make calls via Google+
and retrieve certain info from the internet.
Google is likely to face a number of eyewear competitors including Samsung and
Microsoft who are said to be working on similar technologies.
Sierre appears to have become a hub for other Glass developers. At the
University of Applied Sciences and Arts Western Switzerland (HES-SO) teams are
working on an e-learning app as well as several medical apps that can deliver
information to doctors examining patients, and collect and share images of
“With Glass things would be much less disruptive. You could stream video so
doctors at a hospital could see what was going on at an accident scene, how many
injured there were, for example. They could then prepare the operating theatres
accordingly,” said Henning Müller head of the HES-SO e-health unit. They aim to
have prototypes available by June.
In the US doctors have already started using Glass healthcare apps. Pilot
programmes transmitting live video and audio of patients from Glass to
computers, smartphones and tablets have already been trialled at the University
of California and are set to be rolled out at outpatient clinics in southern
Last December a cardiothoracic surgeon at UCSF Medical Center completed a
three-month trial of Glass in the operating theatre. The results were mixed,
While useful in providing additional information and maintaining the doctor’s
concentration with the patient, Glass still has a long way to go.
Problems arose with the wireless connection, response to voice commands and the
screen was often hard to see. Maintaining the privacy of patient data and
keeping the eyewear ultraclean were also concerns.
Privacy is likely to be a major issue in Switzerland for all Glass app
developers. Last year the Swiss data protection commissioner and government
privacy officials from a handful of other countries wrote to Google to raise
concerns about Glass.
Don’t be a “Glasshole”
Google recently gave developers a list of “dos and don’ts” about etiquette when
using Glass in public. Here is a selection:
“If you find yourself staring off into the prism for long periods of time you’re
probably looking pretty weird to the people around you. So don’t read War
and Peace on Glass.”
“Glass is a piece of technology, so use common sense. Water skiing, bull riding
or cage fighting with Glass are probably not good ideas.”
“If you’re worried about someone interrupting that romantic dinner at a nice
restaurant with a question about Glass, just take it off and put it around the
back of your neck or in your bag.”
“Standing alone in the corner of a room staring at people while recording them
through Glass is not going to win you any friends.”
The Swiss say the camera and its internet connection are problematic as secretly
recording videos is an infraction of privacy and intimacy and illegal in
A ban is not foreseen, however, and the scope of action by the commissioner
concerning violations is limited to data storage firms.
Müller said his unit’s apps would have to be properly certified medically, as
there were clear privacy concerns. “And obviously we would have to change the
fact that data is being stored on a Google cloud,” he added.
Juniper Research, who study all things wireless, expect over 130 million smart
wearable devices will ship by 2018. Global shipments of wearable "smart glasses"
will reach ten million each year by 2018, compared with an estimated 87,000 in
2013, according to the research firm.