The overall KBC Ireland/ESRI Consumer Sentiment
Index increased to 84.6 in January, from 79.8 in December and 64.2 in January
2013. The 3-month moving average increased from 75.7 last month to 78.5 in
January. The index is back to May 2007 levels.
The Consumer Sentiment Index comprises two
sub-indices; an index of consumer expectation that focuses on how consumers view
prospects over the next 12 months and an index of current economic conditions,
focusing on consumers’ present situation; the Index of Consumer Expectations is
based on consumers’ perceptions of their future financial situation, their
economic outlook for the country as a whole and employment expectations. This
sub-index improved to 75.8 this month, from 72.7 in December; The Index of
Current Economic Conditions is based on how consumers feel about their current
financial circumstance compared to 12 months ago, as well as their perception of
the current buying environment for large household purchases. The Index of
Current Economic Conditions increased to 97.6 from 90.3 in December.
Each of the Consumer Sentiment Index, the Index of
Consumer Expectations and the Index of Current Economic Conditions have now
improved to a peak not seen since May 2007.
The data was obtained from telephone interviews during the first two weeks of
the month with around 800 completed questionnaires. The data were re-weighted in
line with gender, age and level of educational attainment to ensure the data is
fully representative of the national population of adults. Each index is
calculated by computing the relative scores (the percent giving favorable
replies minus the percent giving unfavorable replies (the balance), plus 100)
for each question used in the different indices. Those who reply “Don’t Know”,
“Remain the same” are excluded from the index calculations. Each relative score
is rounded to the nearest whole number. The sum of the relative scores is then
divided by the base period total for each index.
Commenting on the results Kevin Timoney,
ESRI, said: “Consumer Sentiment gained further in
January, following an upbeat December. The index improved from 79.8 last month
to 84.6, a level not seen since May 2007. The 3-month moving average increased
further to 78.5, from 75.7 in December.
"Every year of the survey has begun with a boost to the buying climate for
durable consumer goods, supported by the January sales. This month saw the
component improve to a four-year peak. Improved perceptions for the labour
market over the coming year also contributed to the increase in sentiment.
However, household perceptions of their current financial situation worsened
somewhat compared to December.
“The index of consumer expectations improved from 72.7 in December to 75.8 this
month. The index of current economic conditions jumped from 90.3 to 97.6.”
In addition, Austin Hughes, KBC Bank Ireland, noted: “Irish consumers
began 2014 in a more positive mood as it seems they expect the Irish economy to
improve and unemployment to fall further in the coming year. The sentiment index
is now in line with its long term average for a survey that stretches back
eighteen years. We don’t think this means consumers see current conditions as
‘normal’. The circumstances facing Irish consumers have varied so much through
this period that we can’t interpret the January reading in this way. However,
last month’s results suggest consumers sense that some improvement from the
difficulties of the past few years is taking hold.
“About 70% of the rise in the sentiment index
between December and January is due to a largely seasonal boost to spending
plans that reflects the influence of Christmas sales. There is likely to be some
reversal of this factor in the February data that might even mean a weaker
reading overall this month. However, we think the underlying trend in consumer
sentiment is still modestly positive and any setback is likely to be temporary.”
out our subscription service, Finfacts
at a low annual charge of €25