Irish new car sales rose to 22,927 in January, up
33% on last year and 8% up on the 21,309 cars sold in January 2012.
SIMI, the industry group, said today that the
Volkswagen Golf was the top selling model while Toyota was the biggest-selling
brand overall with 2,796 units sold in January representing 12.2% market share.
Toyota was followed by Volkswagen and Hyundai.
The Ford Transit was the best-selling van.
Demand for used cars was also strong and imported
used cars rose 35% on 2013 and 39% over 2012.
Simon Elliott, Volkswagen Group Ireland CEO, said
today that the upturn in passenger car sales for the brand and in
particular the upturn in commercial vehicle sales for Volkswagen is a strong and
positive economic bellwether as we past the first month of sales in 2014.
Year to date figures show that
both Volkswagen Passenger Cars and Volkswagen Commercial Vehicles are up by 26%
and 25%, respectively, compared to the same period in 2013. Volkswagen is
Ireland’s most popular brand after the first month of 2014. Volkswagen Group
Ireland’s other brands also enjoyed continued success in January, with Audi
remaining the number one premium brand in the country. Skoda enjoyed their best
January ever, delivering more cars in January 2014 than in any other year in
their history in Ireland. The success story of 2013, SEAT, continues to show
strong growth, with a 20% increase in sales compared to January 2013.
Figures from Volkswagen Bank show
that approx. €170m was loaned to customers in 2013, which was almost €50m or 40%
more than in 2012. Initial figures for January how that half of all Volkswagen
customers who are taking up finance are now opting for PCP (Personal Contract
"Feedback from dealers suggests that
consumer interest is continuing with a noticeable increase in showroom footfall
and there certainly is a sense of optimism in dealerships that hasn't been
apparent for many years," Alan Nolan, SIMI director general, said.
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