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News : Innovation Last Updated: Feb 1, 2013 - 2:38 PM


Apple and Samsung lead the tablet computer market; Samsung smartphone leader in US in 2012
By Finfacts Team
Feb 1, 2013 - 2:34 PM

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Apple and Samsung led the tablet computer market in the fourth quarter 2012 and the Korean firm doubled its share of the tablet sales, gaining on Apple. Meanwhile, Apple accounted for 34% of smartphone shipments in the US in the fourth quarter of 2012, while Samsung's smartphones were at 32.3%. However, the Korean phone maker had a 31.8% share of all smartphones shipped over the last 12 months. Apple was next with 26.2%, while LG also of South Korea came third with 12.3% of all phones sold.

Worldwide tablet sales jumped 75% to 52.5m units in the period, research firm IDC said in a statement on Thursday. Samsung’s market share doubled to 15% from 7.3% a year earlier, while Apple’s fell to 44% from 52%.

According to the latest research from Strategy Analytics, global smartphone shipments grew 38% annually to reach 217m units in the fourth quarter of 2012. Android, the Google mobile operating system,  and Apple iOS together accounted for a record 92% share of all smartphones shipped worldwide.

Neil Shah, senior analyst at Strategy Analytics, said, “Global smartphone shipments grew 38% annually from 157.0m units in Q4 2011 to 217.0m in Q4 2012. Global smartphone shipments for the full year reached a record 700.1m units in 2012, increasing robustly from 490.5m units in 2011. Global shipment growth slowed from 64% in 2011 to 43% in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.”

Android had a 68.4% share in 2012 and Apple's share was 19.4%.

On tablets, IDC said Apple's iPad once again led the market, and the firm's shipment total of 22.9m units was exactly in line with IDC's forecast for the period. A strong iPad mini launch, plus availability of the fourth generation full-sized iPad, led to solid 48.1% shipment growth over the same quarter last year. However, strong competition in the market led to Apple's market share declining for a second quarter in a row (down to 43.6% from 46.4% last quarter). Number two vendor Samsung experienced 263% year-on-year growth, shipping nearly 8m combined Android and Windows 8 tablets during the quarter to grab 15.1% of the market, its same market share total from the previous quarter.

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