The New York Times says
energy drinks are the fastest-growing part of the beverage industry, with sales
in the United States reaching more than $10bn in 2012 - - more than
Americans spent on iced tea or sports beverages like Gatorade. However, the
claims of the manufacturers of hot selling beverages such as 'Red Bull' maybe a lot of bull!
Thee newspaper says their
rising popularity represents a generational shift in what people drink, and
reflects a successful campaign to convince consumers, particularly teenagers,
that the drinks provide a mental and physical edge.
The drinks are now
under scrutiny by the Food and Drug Administration (FDA) after reports of deaths
and serious injuries that may be linked to their high caffeine levels. But
however that review ends, one thing is clear, interviews with researchers and a
review of scientific studies show: the energy drink
industry is based on a brew of ingredients that, apart from caffeine, have
little, if any benefit for consumers.
The FDA last October released reports on five
cases over the last three years in which people died after drinking Monster, an
energy drink loaded with caffeine. Monster Beverage is also being sued by the
family of a 14-year-old Maryland girl who had a heart condition and died after
drinking two large cans of the drink over 24 hours.
Red Bull is an energy drink sold by the private
Austrian firm Red Bull GmbH and was created in 1987 by the entrepreneur Dietrich
Mateschitz was inspired by an already existing drink called Krating Daeng which
he discovered in Thailand and the company says on market share, Red Bull is the
most popular energy drink in the world.
Over 4bn cans of Red Bull are sold annually worldwide.
NYT: Energy Drinks Promise Edge, but Experts Say Proof Is Scant
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