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News : US Economy Last Updated: Jan 3, 2013 - 9:30 AM


Claims of energy drink makers are a lot of bull!
By Finfacts Team
Jan 3, 2013 - 7:52 AM

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The New York Times says energy drinks are the fastest-growing part of the beverage industry, with sales in the United States reaching more than $10bn in 2012 - -  more than Americans spent on iced tea or sports beverages like Gatorade. However, the claims of the manufacturers of  hot selling beverages such as 'Red Bull' maybe a lot of bull!

Thee newspaper says their rising popularity represents a generational shift in what people drink, and reflects a successful campaign to convince consumers, particularly teenagers, that the drinks provide a mental and physical edge.

The drinks are now under scrutiny by the Food and Drug Administration (FDA) after reports of deaths and serious injuries that may be linked to their high caffeine levels. But however that review ends, one thing is clear, interviews with researchers and a review of scientific studies show: the energy drink industry is based on a brew of ingredients that, apart from caffeine, have little, if any benefit for consumers.

The FDA last October released reports on five cases over the last three years in which people died after drinking Monster, an energy drink loaded with caffeine. Monster Beverage is also being sued by the family of a 14-year-old Maryland girl who had a heart condition and died after drinking two large cans of the drink over 24 hours.

Red Bull is an energy drink sold by the private Austrian firm Red Bull GmbH and was created in 1987 by the entrepreneur Dietrich Mateschitz.

Mateschitz was inspired by an already existing drink called Krating Daeng which he discovered in Thailand and the company says on market share, Red Bull is the most popular energy drink in the world.

Over 4bn cans of Red Bull are sold annually worldwide.

NYT: Energy Drinks Promise Edge, but Experts Say Proof Is Scant

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