SuperValu, Ireland’s biggest independent
supermarket franchise network, announced today that it will add 400 new jobs
this year to its 15,000 workforce, with the opening of two new stores and
extending and refurbishing a further 34; in an investment programme worth in
excess of €25m.
The new stores will be located at Mountmellick,
Co. Laois and Manorhamilton, Co Leitrim. This follows SuperValu’s announcement
late last week to invest €260m in the second phase of its ‘New Ways To Save Every Day’
campaign, which it says is being delivered without sacrificing SuperValu’s
commitment to Irish suppliers or jobs.
This campaign is aimed at making it easy for shoppers to save on average €35 per
week, to help hard pressed families claw back some of the €60, they have lost
each week 'due to the recent austerity measures and increased household costs.'
In addition to these savings, SuperValu’s Real Rewards loyalty card holders can
achieve a further 5% discount on their purchases.
Speaking at SuperValu’s national conference in
Killarney, which was attended by over 500 retail partners, Martin Kelleher,
Managing Director, SuperValu, said that the company had recorded €2.1bn in sales
In addition, he also revealed that SuperValu continues to perform well,
with its market share growing from 19.9% at the end of 2010 to 20.2% currently,
while the brand serves in excess of two million customers every week.