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News : Irish Last Updated: Mar 28, 2011 - 10:55 AM

SuperValu says it will add 400 jobs to 15,000 franchise workforce
By Finfacts Team
Mar 28, 2011 - 10:42 AM

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SuperValu, Ireland’s biggest independent supermarket franchise network, announced today that it will add 400 new jobs this year to its 15,000 workforce, with the opening of two new stores and extending and refurbishing a further 34; in an investment programme worth in excess of €25m.

The new stores will be located at Mountmellick, Co. Laois and Manorhamilton, Co Leitrim. This follows SuperValu’s announcement late last week to invest €260m in the second phase of its ‘New Ways To Save Every Day’ campaign, which it says is being delivered without sacrificing SuperValu’s commitment to Irish suppliers or jobs.

This campaign is aimed at making it easy for shoppers to save on average €35 per week, to help hard pressed families claw back some of the €60, they have lost each week 'due to the recent austerity measures and increased household costs.'

In addition to these savings, SuperValu’s Real Rewards loyalty card holders can achieve a further 5% discount on their purchases.

Speaking at SuperValu’s national conference in Killarney, which was attended by over 500 retail partners, Martin Kelleher, Managing Director, SuperValu, said that the company had recorded €2.1bn in sales in 2010.

In addition, he also revealed that SuperValu continues to perform well, with its market share growing from 19.9% at the end of 2010 to 20.2% currently, while the brand serves in excess of two million customers every week.

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