John Atherton, managing director of McDonald’s Ireland (l) with Ray Dempsey, Irish beef farmer and McDonald’s supplier.
McDonald’s Europe is the single largest purchaser of Irish beef and one in every
five hamburgers sold in McDonald’s across Europe every year is of Irish origin.
Around €110m worth of Irish beef was exported into the McDonald’s international
supply chain in 2010, representing a €30m increase since 2007.
McDonald’s Restaurants of Ireland, which employs nearly 4,000 people in Ireland,
today announced that grew its exports of Irish beef to €110m in 2010, up from
€80m in 2007.
The company said it will commence use of the Bord Bia Certified
Member mark on its new Ciabatta Deluxe product in recognition of the fact that
McDonald’s Ireland sources all of its beef from Bord Bia certified Irish farms.
The product will go on sale in McDonald’s restaurants across the country from
March 23rd 2011 until the beginning of May.
Approximately 5,000 tonnes or €6.5m worth of Irish beef is consumed across
McDonald’s restaurants in Ireland annually with a further €110m exported into
the McDonald’s international supply chain in 2010.
McDonald’s Europe is the
single largest purchaser of Irish beef and one in every five hamburgers sold in
McDonald’s across Europe every year is of Irish origin. An economic analysis
prepared by Indecon International Economic Consultants last year showed that
McDonald’s is facilitating exports of Irish-origin food produce of €195m to
Commenting on the development, John Atherton, managing director of McDonald’s
Restaurants of Ireland said: “The use of
the Bord Bia Certified Member mark is further testament of the quality and
provenance of McDonald’s food across all of our restaurants endorsing the fact
that we source all of our beef from certified farms across the country. This
forms a key element of McDonald’s evolving strategy which is based on the
premise of ‘Good Food Fast’. Irish consumers can take pride that they are
purchasing Irish origin beef in all of our restaurants, every day of the year.
This combined with the large export market which we serve is having a
significant direct impact on the Irish economy.”