Chelmsford's High Street.
The volume of sales on the UK high street rose in
January compared to a year ago, in line with retailers’ expectations, but the
pace of growth is starting to slow, the main business lobby group, the CBI, said
The CBI’s latest Distributive Trades
Survey, which covers the two week period from 4 January, found that 61% of
retailing respondents saw the volume of sales rise, compared with 24% that
reported a fall. That gives a resulting balance of +37%, compared with +56% in
December. The balance for the three-month moving average was +45%, unchanged
from the previous month.
In February, retailers expect sales growth to ease further. A balance of +25% of
retailers expect the volume of sales to rise on a year ago, and they are
predicted to be in line with the average for the time of year (a balance of
Sales were still above seasonal norms in January, but to a lesser extent than in
December, with 37% of retailers saying they were above average for the time of
year, and 29% saying they were below. That gives a balance of +8%, compared with
+18% in December.
After six months of solid growth, the volume of orders placed upon suppliers was
broadly unchanged (+3%), and is expected to remain flat in February.
Ian McCafferty, CBI Chief Economic Adviser, said: “This survey captures an
interesting period for retailers, spanning the introduction of the VAT rise and
price reductions during the post-Christmas sales.
“The lure of seasonal sales and price discounting may have helped mitigate some
of the impact of the VAT increase on volumes. However, retailers expect the pace
of sales growth to slow further next month, and orders placed with suppliers
have flattened out.
“Consumer demand is expected to be weak in the coming months, as the spending
power of households is hit by a combination of sharply rising prices and weak
wage growth. Retailers can expect a challenging period ahead.”
The sub-sectors with the strongest sales growth were grocers, footwear & leather
and clothing, while sales of durable household goods fell particularly sharply.
Among wholesalers, 52% said the volume of sales rose, while 3% said they fell.
The resulting balance of +49% is the fastest rate of growth since May 2008 (a
balance of +50%) and the balance for the three-month moving average was +19%,
the highest since June 2010. Next month, a balance of +30% of wholesalers expect
sales to be higher than a year ago.
In motor trades, the volume of sales fell on a year ago. Of the respondents, 2%
said volumes rose, while 60% said they fell, giving a rounded balance of -59%,
the weakest figure since July 2009 (-76%). Sales are expected to fall again next
month (a balance of
1. Firms responding to the Distributive Trades Survey (DTS) are responsible for
a third of employment in retailing. The survey includes measures of sales
activity across the distributive trades. It was first introduced in 1983 and the
retail results form the UK component of the EC survey of retail trades. It is an
accurate early indicator of monthly retail sales.
2. The survey was conducted between 4th January
and 18th January 2011. 126 firms took part, of which 65 were retailers, 45 were
wholesalers and 16 motor traders.
3. A balance is the difference between the
percentage of retailers reporting an increase and those reporting a decrease.