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The KBC
Ireland/ESRI Irish Consumer Sentiment Index dipped in July to 66.2. This
compares to a figure of 67.9 in June.
The Consumer
Sentiment Index comprises two sub-indices; an index of consumer expectation that
focuses on how consumers view prospects over the next 12 months and an index of
current economic conditions, focusing on the present situation. The Index of
Consumers Expectations is based on consumers’ perceptions of their future
financial situation, the economic outlook and employment expectations. The index
value for July stood at 53.1, down from 54.1 in June. Consumers’ perception of
their current situation also weakened in July, primarily due to a more negative
perception of their current household finances. The value for this particular
index was 85.7, compared with 88.4 in June.
The data was
obtained from telephone interviews during the first two weeks of the month with
around 800 completed questionnaires. The data were re-weighted in line with
gender, age and level of educational attainment to ensure the data is fully
representative of the national population of adults. Each index is calculated by
computing the relative scores (the percent giving favorable replies minus the
percent giving unfavorable replies (the balance), plus 100) for each question
used in the different indices. Those who reply “Don’t Know”, “Remain the
same” are excluded from the index calculations. Each relative score is
rounded to the nearest whole number. The sum of the relative scores is then
divided by the base period total for each index.
Commenting on the
results David Duffy, ESRI, said:
“Consumer
sentiment weakened slightly in July. However, the index remains well above
the value in July last year of 49.5 and its all time low in July 2008 of
39.6.
“The decline mainly reflects consumers becoming more
concerned about their current household finances, with the Index of Current
Conditions slipping to 85.7 compared with 88.4 in June.
“Consumers
also have some concerns about the outlook. The Expectations index weakened
to 53.1 from 54.1 in June, on the back of a more negative view of the
outlook by consumers for the economy and labour market over the next 12
months.”
In addition,
Austin Hughes, KBC Ireland, noted:
“After the stronger trend of recent months, the correction in
Irish consumer sentiment seen in July isn’t entirely surprising. The
reality is that for most people conditions remain difficult and the future
still looks uncertain. While the Irish economy may not be as weak as during
2009, there is little to spark a clear ‘feelgood factor’. So, at best
sentiment and household spending seems likely to move in a pattern of two
steps forward and one step back.”
"The July results suggest Irish consumer sentiment is still
fragile but it doesn’t seem to be sending the same signals as in the US,
where tumbling confidence data is warning of a faltering recovery. For the
moment at least, the Irish sentiment survey suggest fears about jobs and
incomes are still fading even if the improvement is fairly limited.”
Hughes added that the
weakening in Irish consumer sentiment in July isn’t a major surprise and,
unless it persists for a number of months, it may not prove particularly
worrisome. He said it is usual for most economic data series to exhibit some
element of volatility around an emerging trend. In addition, Irish
consumers are trying to make sense of a range of conflicting influences
rather than being driven in a clear direction by one dominant set of factor
as was the case in the recent crisis and during the boom that preceded it. "For these reasons, we think we will need to see another couple of months
data before we can conclude that the circumstances of the average Irish
consumer have changed in the manner similar to their US or German
counterparts of late. However, one clear message from Irish consumer
sentiment data for July is that any emerging recovery in Irish consumer
sentiment and spending remains fragile," he said.