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Worldwide PC shipments reached 82.9 million units
in Q2 2010, a 21 per cent increase from Q2 2009, according to preliminary
results by US IT research firm Gartner. It had expected second quarter PC
shipments to grow 19.3 per cent.
"The preliminary second quarter results
indicate ongoing improvement of the PC market, and it marks the third
consecutive quarter of double-digit growth on a year-over-year basis,"
said Mikako Kitagawa, principal analyst at Gartner.
"End-user spending grew approximately 13 per cent in the second quarter. Average
selling prices (ASPs) continue to decline, but at a much slower rate compared
with the last two years."
"Mini-notebook shipment growth slowed
significantly in the second quarter of 2010," Kitagawa
said. "Mini-notebook shipment growth still exceeded
growth rates of the overall mobile PC market, but mini-notebook growth slowed to
the low 20 per cent range compared with more than 70 per cent in the last two
quarters. This slowdown indicates that mini-notebooks are entering a mature
growth stage."
HP maintained its worldwide lead in PC shipments
(see Table 1), but its growth rate was below the industry average as the company
tried to protect margins in key regions. For example, HP did not participate in
the aggressive pricing that was seen in Asia/Pacific. HP also underperformed in
Europe, the Middle East and Africa (EMEA) with weak professional mobile growth.
Acer (Taiwan) continued to record strong shipment growth
worldwide, fueled by solid PC sales in EMEA and Asia/Pacific. Dell registered
its second consecutive quarter of double-digit growth. Uptake in the
professional PC market secured Dell's PC business, but the consumer market was
still a challenge for the company.
Lenovo's (China) PC shipments increased 47.2 per cent in
the second quarter of 2010, but there were some concerns over profitability as
Lenovo was aggressive on pricing in key regions. ASUS (Taiwan) had the strongest growth
rate among the top five vendors worldwide in the second quarter, as its
shipments increased 78.5 per cent. ASUS was able to mix its product lineup from
mini-notebooks and focused on selling more standard mobile PCs for better
margins.
In the U.S., PC shipments surpassed 17.9 million
units in the second quarter of 2010, a 16 per cent increase from the same period
last year (see Table 2). The professional PC market received a boost from the PC
refresh cycle. The professional PC market growth was driven by healthy seasonal
demand from the public sector despite the budget deficit issues. Small and
midsize businesses (SMBs), as well as large enterprises, are expected to ramp up
in the second half of 2010.
Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q10 (Thousands of
Units)
Company
2Q10 Shipments
2Q10 Market Share
(%)
2Q09 Shipments
2Q09 Market Share
(%)
2Q09-2Q10 Growth (%)
HP
14,455.2
17.4
12,869.0
18.8
12.3
Acer
10,796.0
13.0
8,203.4
12.0
31.6
Dell
10,283.2
12.4
8,644.2
12.6
19.0
Lenovo
8,310.8
10.0
5,645.8
8.2
47.2
ASUS
4,317.9
5.2
2,419.2
3.5
78.5
Toshiba
4,222.3
5.1
3,312.5
4.8
27.5
Others
30,481.8
36.8
27,537.4
40.1
10.7
Total
82,867.2
100.0
68,631.5
100.0
20.7
Note: Data includes desk-based PCs
and mobile PCs.
Source: Gartner (July 2010)
"The consumer PC market registered double-digit shipment growth, but
consumer mobile shipment growth slowed. This was due in part to slower growth of
mini-notebooks," Kitagawa said. "Surging popularity of Apple's iPad
temporarily cannibalized mini-notebooks, as well as consumer notebook sales to
some degree. It is not certain at this stage if the cannibalization will
continue with the current price point of media tablets."
HP continued to be the industry leader in the
U.S. PC market in the second quarter of 2010. Dell maintained the No. 2
position, supported by its sales into the professional PC market. Acer
experienced flat growth due to slowing sales of mini-notebooks and low-end
notebooks. Gartner's early study indicated that Apple recorded strong Mac
shipments with no signs of iPad cannibalization. Gartner's PC group does not
track media tablet sales in this PC shipment data, so iPad sales are not
included in these results.
Table 2
Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q10 (Thousands of Units)
Company
2Q10 Shipments
2Q10 Market Share
(%)
2Q09 Shipments
2Q09 Market Share
(%)
2Q09-2Q10 Growth (%)
HP
4,607.9
25.7
4,045.3
26.2
13.9
Dell
4,236.3
23.7
3,849.1
24.9
10.1
Acer
2,028.3
11.3
2,029.3
13.1
-0.1
Apple
1,748.8
9.8
1,402.0
9.1
24.7
Toshiba
1,564.7
8.7
1,120.0
7.3
39.7
Others
3,715.7
20.8
2,986.5
19.4
24.4
Total
17,901.7
100.0
15,432.3
100.0
16.0
Note: Data includes desk-based PCs
and mobile PCs.
Source: Gartner (July 2010)
In the second quarter of 2010, PC shipments in
EMEA totaled 24 million units, an increase of 21.6 per cent, signaling continued
strength of the EMEA PC market despite uncertain economic conditions. The
professional market has been more affected by the economic conditions, but also
by unit price increases, due to component pricing and exchange rate pressures.
Central Europe was the fastest-growing segment, driven by strong demand from
Russia as the country recovers after the dramatic downturn in 2009, followed by
Western Europe and the Middle East and Africa.
In Asia/Pacific, PC shipments surpassed 27.8
million units, up 25.4 per cent from the second quarter of 2009. Markets in the
region were off to a slow start in the quarter with news of economic
uncertainties in Europe due to the credit crisis. However, the impact was
limited, and market sentiment improved, releasing pent-up demand for PCs from
late May onward.