Irish
Finfacts achieves record traffic in October 2008 - - another month dominated by global financial turmoil
By Michael Hennigan, Founder and Editor of Finfacts
Oct 31, 2008 - 4:27 AM

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The original Finfacts logo. The site was launched in March 1997.

Finfacts achieved record traffic in October 2008 -  - another month dominated by global financial turmoil.

Using data tracked by the Google AdSense program, which excludes spoof usage such as search engine spiders, our traffic will exceed 1.3 million page views at the end of October.

Web metrics are still an evolving area, with some data server-based while panel-based measurements are also popular.

A "unique visitor" is for example not a definitive concept but if we take a conservative average of 15 page views per month, we get 87,000 visitors.

The Wall Street Journal's wsj.com average is 9 page views per visitor in a month, while BusinessWeek magazine's average is 6.

The Financial Times says that each web user of its site is as valuable to the company as each print reader - due to the subscription fee and premium advertising the site attracts.

This is in great contrast to other newspaper sites, which can need to find between five and 20 web readers to replace each print reader and maintain revenue

Finfacts has built up a regular usage base that is a worthwhile target for advertisers.

Research carried out in Ireland earlier this year, showed that 51% of the 5,185 people surveyed never connect to the internet.

Behind, the official marketing hype, we Irish are indeed a very conservative people!

We launched in March 1997 and in the early years, the speed of Irish adoption of the web, was glacial compared with the knowledge economies that Ireland aspires to emulate, such as Denmark, Finland and South Korea.

We have never won an award, had the opportunity to cry at an "oscars" ceremony or had the ambition for fatuous accolades such as "digerati" or "net visionary."

Ireland has a small "establishment" elite and it's not uncommon for journalists to be part of the Taoiseach's (Prime Minister) drinking circle.

We aim to be independent in the positions we take.

Massaging the egos of politicians or polishing halos, is not our style.

While we don't beg for the baubles at the disposal of Ministers, such as the 8,000 board positions on 800 State agencies/quangos or the multiplicity of "expert" groups that are an inbuilt part of the political process of long-fingering, we always welcome advertising!

A Selection of Finfacts Articles:
Irish Economy: Proposals on developing coherent policy action to deal with the economic emergency
Irish Economy: State bank guarantee tolls the death knell of the Celtic Tiger; Fairytale ends debunking the myths and exposing the reality of foundations built on quicksand
Global Financial Crisis: The latest scare is deflation and the experience of Japan's lost decade has policymakers worried
Mahon Tribunal ends public hearings after 11 years; Irish land rezoning system remains protected sacred cow
ILO report says huge growth in executive pay does not boost performance; CEO pay at 15 top US firms jumped to 520 times average earnings in 2007
Irish Public Spending: Pre- IT/Web official policy prevails - hide as much information as possible from taxpayers
Analysis: Irish Economy - Cowen and the 100 days' milestone - a Political Pygmy amongst the Oireachtas Lilliputians
Irish Economy: Irish media and holding ministers to account
The Credit Crisis: Denial, delusion and the "defunct" American economist who foresaw the dénouement
Panic on Wall Street: Barometers of stress hit World War II levels; Fears grow about credit-default swaps on more than $62 trillion in debt (See why Warren Buffett termed credit default swaps and derivatives "weapons of mass destruction" in 2003.)
US Economic Conundrum: American consumers not spending enough; Spending too much
US slowdown spreads to rest of developed world and Asia
China celebrates remarkable transition at  XXIX Olympiad; Economy forecast to be world's largest from 2015 - regaining position it lost in 1890
Irish Services Strategy Group Report: Political whitewash ignores overwhelming dominance of foreign-owned firms in Irish service exports thereby neutering strategy for Irish firms
IBEC and understanding the world East of Suez
The Irish Mind and the Knowledge Economy: Should we bank everything on fuzzy leprechaunic political dreams?
Irish investors were the second biggest net investors in commercial property across Europe in 2007
Foreign-owned firms were responsible for 90.2% of Irish exports in 2006 - including both merchandise goods and internationally traded services
International house price comparison index for 2007 ranks Dublin, Ireland and Beverly Hills, California for world's most expensive comparable management level family homes
Irish full-time employment in manufacturing and internationally traded services fell 10,297 in the period 2000-2007 while the total workforce expanded by 605,000
Analysis: Doha Trade Round - Irish Farmers and Sacred Cows
Finfacts Blog: Well-fed John Gormley: Anti-Science on GM Foods - Pro-Science on Climate Change

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